There are many reasons why I love the art and science of SEO copywriting.
It’s where imaginative storytelling meets the precision of SEO, in hopes of engaging readers and satisfying the watchful eyes of search engine algorithms.
It’s a tall order, but if you’re able to master the craft of copywriting and then apply the data-driven learnings of SEO, you’ll have a winning combination.
But the most compelling reason is that it demands a perfect balance between right-brain creativity and left-brain logic.
Not just in terms of rankings, but in human connection and trust with your audience.
Here’s how to do that.
Start here: What to know about SEO copywriting in 2025
You won’t be shocked to hear that SEO copywriting has changed drastically over the past few years.
The marketing world’s hottest topic – artificial intelligence – now dominates conversations around SEO, content creation, graphic design, and nearly every other facet of marketing.
The way we approach SEO research, writing, and reporting has changed.
We have more tools than ever to aid the SEO copywriting process. ChatGPT can conduct keyword research.
Tools like Grok can be used for AI content creation. The AI-powered features provided by tools like Surfer SEO and Semrush make SERP analysis easier and faster.
AI content and its limits
For its countless applications, AI also has limitations.
One study found that AI chatbots provided incorrect answers to over 60% of queries.
Google AI Overviews have been under fire for giving incorrect and often dangerous advice.
Many AI tools fail to capture the intangible human factors that play a role in real-life decision-making.
So, what does this mean for SEO copywriting, exactly?
It means that great SEO copywriting isn’t easily replicated by AI tools (yet).
AI can often speed up the research, formatting, and analysis processes, but the copy doesn’t always hit the mark.
Arguably, AI excels at the logical, left-brain tasks, but struggles with the right-brain magic that brings words to life.
And for compelling SEO copywriting, you need both.