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As AI search evolves, one old-school tactic is gaining new power: hyperlocal PR. Content, links, technicals — you’re covering the SEO basics. But there’s one critical signal Google and AI search engines prioritize — and most SEOs miss it: Hyperlocal PR. It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood […]

Google’s new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers. Google is giving merchants a new way to hook first-time shoppers. The search giant launched 1st Order Promotions — also known as New Customer Promotions — for Shopping ads, letting brands offer exclusive discounts to new buyers directly