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After that, you can take a methodical approach to optimizing for SERP features.  How to optimize for each SERP feature is out of the scope of this article, but it’s important to get a sense of how different digital channels and features work together to create a traffic-driven strategy for the whole SERP: Visibility channel […]

There are many reasons why I love the art and science of SEO copywriting.  It’s where imaginative storytelling meets the precision of SEO, in hopes of engaging readers and satisfying the watchful eyes of search engine algorithms. It’s a tall order, but if you’re able to master the craft of copywriting and then apply the data-driven learnings