As AI search evolves, one old-school tactic is gaining new power: hyperlocal PR. Content, links, technicals — you’re covering the SEO basics. But there’s one critical signal Google and AI search engines prioritize — and most SEOs miss it: Hyperlocal PR. It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood […]
Google’s new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers. Google is giving merchants a new way to hook first-time shoppers. The search giant launched 1st Order Promotions — also known as New Customer Promotions — for Shopping ads, letting brands offer exclusive discounts to new buyers directly
After that, you can take a methodical approach to optimizing for SERP features. How to optimize for each SERP feature is out of the scope of this article, but it’s important to get a sense of how different digital channels and features work together to create a traffic-driven strategy for the whole SERP: Visibility channel
There are many reasons why I love the art and science of SEO copywriting. It’s where imaginative storytelling meets the precision of SEO, in hopes of engaging readers and satisfying the watchful eyes of search engine algorithms. It’s a tall order, but if you’re able to master the craft of copywriting and then apply the data-driven learnings
What is SEO and how does it work? SEO stands for search engine optimization. It is the practice of improving your website’s content, structure, and visibility to rank higher on search engines like Google. SEO is essential for beginners and businesses. It helps small websites compete with larger ones, drives organic traffic without relying solely on
The goal of SEO is to rank on the first page of search engine results pages (SERPs) for the most relevant and valuable keywords to your target demographic, driving qualified traffic to your site. SEO is considered a digital marketing practice and can be applied to any website. It helps improve a site’s visibility on